Going green can help you stay in the black. Not only are more consumers supporting energy-efficient companies, but cutting therms and watts saves companies money as well.

“We’re seeing in our research that the wise use of energy and our resources is something that consumers want, so it’s definitely a selling point and a marketing point for businesses to say that they have energy-efficient systems,” says Kevin Emerson, the energy efficient program associate with Utah Clean Energy, an independent, non-profit based in Salt Lake City.

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