Hunter Lovins, renowned author, and expert on the business case for sustainability, joined Utah Clean Energy, Zions Bank and Utah’s business and government leaders for an exclusive breakfast to discuss how Utah can increase profitability and drive innovation through implementing sustainability.

Lovins provided case studies and data to illustrate that the best route to rebuilding our economy, and assuring national security, is to embrace efficiency, innovation, renewables, carbon markets, and new technologies. Lovins (founder of Natural Capitalism Solutions) is co-author of Climate Capitalism, which argues that not only is this smart policy, it’s profitable too.

Click here to download the presentation from Hunter Lovins

Following the presentation from Lovins, the event opened up for a Q&A and discussion on how these principals can be applied in Utah’s business environment, as well as what unique challenges Utah must overcome to achieve profitable sustainability.

In attendance was a diversity of Utah business, government and community decision-makers and innovators (approx. 30 attendees). Utah Clean Energy and Zions Bank hosted the event with support from the Utah Council for Citizen Diplomacy and Westminster College.

About Hunter L. Lovins

Trained as a sociologist and a lawyer, Lovins is president and founder of Natural Capital Solutions, which educates senior decision-makers in business, government, and civil society on restoring and enhancing natural and human capital while increasing prosperity.

Her client portfolio includes Royal Dutch Shell, Wal-Mart, Clif Bar, the U.S. EPA, the Pentagon, and the governments of Jamaica, Australia, and Afghanistan. She has addressed the World Economic Forum and the World Summit on Sustainable Development, and she co-founded the Rocky Mountain Institute with her then-husband, Amory Lovins.

Lovins was named Time Magazine’s 2000 Hero of the Planet, and in 2009 Newsweek dubbed her a “Green Business Icon.” She has co-authored nine books, including Natural Capitalism (1999), the e‐book Climate Protection Manual for Cities, and her most recent work, Transforming Industry in Asia (2009).