SOUTH JORDAN — For homebuilders, "going green" has not been as important as "making green" during these recent tough economic times. Now, one Utah builder is staking its future on the movement to improve energy efficiency and sustainability in the residential home market.
About 3 ½ years ago, Rene Oehlerking — marketing director for Salt Lake City-based Garbett Homes — pitched the idea of green building to the company's president, Bryson Garbett. He said it was an attempt to figure out a way to differentiate the company from other Utah and national builders in the local market as they all struggled to remain competitive in the wake of the housing downturn.